INDEPENDENT MARKETING STUDIO
For the small business that's worth growing.
Rooted Collective is a marketing studio for small brick-and-mortar businesses. Founded by me, Hannah Shain, a marketing strategist with fifteen years of corporate experience and seven years of co-owning a flower shop with my mom.
Now with Rooted Collective, I am delivering Bloom Kits, ready-to-use marketing including brand guide, website, and social content for small businesses that are too busy to do their own marketing.
MY BACKGROUND
Small Business Owner and Corporate Marketing Executive
For over a decade, I co-owned Mainstreet Flower Market in Parker, Colorado with my mom while building a corporate marketing career. My mom ran the shop. I ran the weddings, built the website, designed the brand, managed the reviews, posted the late-night Instagrams after my "big girl, 9-5 job" was done.
We learned the hard way how the floral wire services like Teleflora, 1-800-Flowers, FTD claim to do the marketing for you, all while they quietly siphon profit margins and customers away from those that are actually arrange the flowers. Breaking free from the wire services meant building our brand, website, client list. And it worked. Our marketing grew our business to profitable and we were able to sell the shop a few years later, on our own terms.
Rooted Collective is what my mom wish she had on day one — a kit of ready-to-go marketing, not a retainer. A real marketing system small business owners can deploy without a corporate budget or a year of agency cycles.
WHAT I DO NOW
Design brand kits, build websites, and create social content for small businesses.
You’re an excellent florist. A great salon owner. The best gift boutique in town. What you’re not, by choice, is a marketer. That’s my job. Rooted Collective is a productized marketing studio — instead of a $3,000/month retainer and a four-month onboarding, I ship a complete marketing kit in three days and run it for you after, for less than the price of your internet bill.
ONE MARKETING STUDIO. TWO OFFERINGS. ZERO RETAINERS.
Two ways to work with me.
Most marketing studios sell time — by the hour, by the retainer. I sell finished work, packaged and priced. The Bloom Kit gets you launched. Bloom Live keeps you running. Both are productized so you know exactly what you’re getting and what it costs before you start.
The Bloom Kit
Everything you need to launch.
A brand guide, a three-page website, sixty social posts, and a five-piece ad creative pack. Written in your voice, populated with your products, rooted in the your customer reviews, delivered in three days. You own every file forever.
$997 Once. Yours forever.
Bloom Live
After I deliver a complete Bloom Kit of approved designs and content, you have the option to add-on a monthly service where I assist with the execution side of marketing. I'll help to hit publish on your website, schedule your social posts, manage the ads, and email you each month with what worked.
Bloom Essentials - social publishing & monitoring - $97/month.
Bloom Full — with ads and site hosting — $197/month.
No contract, cancel anytime.
Monthly execution. So your kit actually runs. I'll publish, schedule, and monitor your social posts.
Everything in "Essentials," plus paid ads management, and website publishing and hosting.
Committed to Small Businesses
Rooted Collective exists to give the flower shop, the gift boutique, the cafe owner — the ones too busy running their business to market it — everything they need to be found, remembered, and chosen.
My goal is to prove that the best marketing doesn't come from agencies that study small businesses — it comes from people who've actually run one.
WHO IT'S FOR
The owner running on referrals and word of mouth.
You’ve got 312 reviews, a 4.8 star rating, and a customer base that knows your name. Your website was built in 2019 by a cousin and you don’t send people there.
Your Instagram exists, but the last post was eleven weeks ago. Saturdays are for weddings or rushes. Sundays are for catching up.
1/ Where you are now
Excellent reviews, loyal local base, word-of-mouth pipeline that’s carried you for years. You know you’re leaving money on the table by not posting on social.
2/ Where you're stuck
You were burned by an agency that charged $3K a month for “strategy decks” and no execution. You don’t trust freelancers you’ve never met. You want the result, not the homework.
3/ What you value
Plain pricing, plain English, plain-good design. Owning your assets — site, list, content, brand. Working with someone who’s actually been you.
What My Clients Say
